See a penny pick it up, then all day you'll have good luck...
The details given in the previous fictional letter are based on information taken from the Giving Green Paper released by the Cabinet Office in December 2010.
Astroturfing is a form of advocacy in support of a political, organizational, or corporate agenda, designed to give the appearance of a "grassroots" movement. The goal of such campaigns is to disguise the efforts of a political or commercial entity as an independent public reaction to another political entity—a politician, political group, product, service or event. The term is a derivation of AstroTurf, a brand of synthetic carpeting designed to look like natural grass. - Wikipedia
Recently exhibited at RCA Paradise Exhibition in Milan.